Notre histoire
MTVH Halal Meat Transformation LLC (share capital DZD 5,000,000) operates in delicatessen and meat processing, especially poultry. A family business founded on 3 August 2010 by the late Bouchekir Mourad, operations started in July 2019 under the new CEO, the founder's son, Mr Hocine Bouchekir.
MTVH manages two industrial charcuterie brands—Mourad and K'nef—each positioned for distinct segments in poultry and processed meats.
MTVH has over 750 cubic meters of cold storage and a poultry slaughtering workshop, ensuring product quality and hygiene compliance. The Mourad brand has been available in the Algerian market since January 2020 and aims to compete as a simple, quality‑focused brand. Represented by its ambassador, artist Hacene Kerkache (actor and TV/event host), whose reputation helps expand the Mourad range, drive retail rollout across hyper/supermarkets, and support national and international events.
MTVH manages two industrial charcuterie brands—Mourad and K'nef—each positioned for distinct segments in poultry and processed meats.
MTVH has over 750 cubic meters of cold storage and a poultry slaughtering workshop, ensuring product quality and hygiene compliance. The Mourad brand has been available in the Algerian market since January 2020 and aims to compete as a simple, quality‑focused brand. Represented by its ambassador, artist Hacene Kerkache (actor and TV/event host), whose reputation helps expand the Mourad range, drive retail rollout across hyper/supermarkets, and support national and international events.